News: Big plans for Alexia Designs in 2015. (Feb/20)
In 2014 we have worked hard to make exciting new changes to Alexia designs to ensure 2015 brings fantastic results for the brand.
Throughout the year, five new members of staff have joined the company to help push the business to new heights. With the vision to create real, extraordinary results we now have a team of experts in customer service, sales, accounts, administration, social media and advertising.
Eager to impress old and new customers, together the girls here at Alexia are working hard to take the brand on a successful journey. Here are some of the exciting events we have planned for 2015.
Sunday 8th February we are getting involved in the Miss Galaxy England Pageant competition. We have sponsored Miss Leeds Galaxy, Leanne Cecile. This is the first time Alexia has done this in the UK but we know it will be a great opportunity for branding and social media exposure. Find out more here: http://www.galaxypageantsuk.com/home/
We will be exhibiting our bridal and bridesmaid collection at The National Wedding show in Manchester. February 7-8th. Exhibiting at a consumer show is new to Alexia yet we are teaming up with “Wife To Be”, one of our stockists. We will also feature eight dresses in a full scene on the catwalk. Find out more here: http://www.nationalweddingshow.co.uk
We are exhibiting at the London Bridal show March 8th-10th. Over the three action-packed days as a team we will expose our fabulous new 2015 collections to old and new stockists. The plan also includes launching the new bridesmaid brand, Liz Fields. Find out more here: http://www.thelondonbridalshow.co.uk
2015 will mark the first full year of the brand new “iNtigue” line, which has already brought new business to the company, pleasing stockists, which cannot sell the “Blush” line due to the 10-mile exclusivity rule.
In 2014 we celebrated the grand opening of our new show room, inviting customers to browse the new showroom and dress collections. As this event was so successful we are planning to invite our customers to the head office again this July.
We are especially excited for the Harrogate bridal show in September where again we will exhibit our collections. Once again we will be holding a party for our stockists, which will include a fabulous Gary Barlow tribute. Find out more here: http://www.thelondonbridalshow.co.uk/harrogate-bridal-show
Throughout the year the brand will be running several advertising and social media competitions. We also aim to get involved in small exhibitions and catwalks, to expose the brand to extremes.
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